F*ck Around And Find Growth
Partner with a seasoned growth and performance marketer who’s obsessed with experimentation that can level up your business’ acquisition and retention efforts. With over a decade of experience spanning startups to tech giants, I’ve become pretty decent at blending the art and science of marketing for B2C and B2B SaaS companies as well as DTC brands.
Services
From inception to execution
Whether it’s advisory and strategic consultations, or getting my hands dirty in creative asset creation and paid media execution, I’ve spent years honing my demand generation and growth skills through working with all types of businesses across a number of industries. I’m a firm believer that you can’t build a strong strategy without knowing the tactics you’ll use to execute against it, and so I’ve developed a broad skill set to build the best strategies.
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Crafting comprehensive plans to boost acquisition and retention through data-driven insights.
• Website, web presence and full-funnel audits
• User acquisition and retention strategy
• Go-to-market strategy
• Experimentation strategy -
Maximizing ROI through precision targeting and captivating creative campaigns.
• Paid social
• Paid search
• Product positioning
• Creative strategy and production -
Elevating your digital presence with optimized content and strategic SEO.
• Content marketing strategy
• Keyword & customer pain point research
• On-page content optimization
• External web presence and backlink optimization -
Fine-tuning UX, UI, design and messaging to increase conversions and reduce friction.
• Page analysis
• Copy and design optimization
• A/B Testing
• Friction optimization -
Developing engaging strategies that drive organic growth, influence and revenue.
• Organic social strategy
• Creative and content theme strategy
• Open graph optimization
• Creative and influencer content optimizations -
Streamlining recruitment efforts with tailored job descriptions and sourcing strategies.
• Marketing needs assessment
• Job descriptions
• Candidate sourcing
• Interviewing -
Amplifying products through customer insights and competitive analysis.
• Customer feedback loops
• Competitor and industry analysis
• Product positioning -
Enhancing customer retention and referrals with strategic email campaigns.
• Retention & referral strategy
• Copywriting
• Sequencing
• Email performance analysis -
Optimizing sales processes and forging strategic partnerships for growth.
• Sales process optimization
• Sales enablement
• Partnership strategy
Working Together
Building your growth Engine
Growth Marketing is a blend of many forces, from performance marketing to SEO and beyond. None work in isolation; they're interwoven threads in the fabric of success. To power your business's sustainable growth, you need a Growth Engine and a seasoned guide who understands every facet.
Before we dive into building your engine, we start by decoding your data - funnel, CAC, LTV, and a whole heap of other acronyms. Armed with insights, we craft a strategy, setting KPIs and creating a framework for experimentation. Together, we build an MVP, test, learn, and adapt with each trial.
The result? A comprehensive, cross-channel strategy and a dedicated team to execute it. While I bring the expertise, I'm part of a unique collective, Growth Crew, encompassing marketing, product development, design, UX/UI, and engineering experts. This agility ensures tailored solutions, no matter your project's scale or budget.
Our partnership begins with a simple belief: the value I provide must outweigh the cost. If it doesn't, we won't proceed. If a 30-minute call is all you need, I'm here for that too.
Some Real Cool Clients
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Wave Sports + Entertainment
Media
Growth Advisory & Performance Marketing -
Thinksound
DTC
Growth Strategy, SEO, CRO, Performance Marketing
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Betakit
Media
Growth Strategy + Advisory & Performance Marketing
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Laurie Fleming
DTC
Performance Marketing
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New Heights
DTC
Performance Marketing -
Venue.ink
SaaS
Fractional Head of Marketing, Growth Marketing Strategy, Performance Marketing
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That Good
Creative Agency
Event marketing
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HouseSigma
Proptech
Growth Strategy & Advising, Performance Marketing
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OpenPhone
SaaS
Performance Marketing
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YSpace
Startup Incubator
Growth Marketing Strategy & Mentorship
Some Real Cool Places to Mentor
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Science Discovery Zone @ TMU
Incubator
Mentor -
Black Entrepreneurship Alliance
Incubator
Mentor
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YES BizStart Program
Entrepreneurship Training Program
Mentor/Guest Speaker
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Humber Enactus
Social Entrepreneurship
Board Member
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YSpace @ York University
Startup Incubator
EiR/Mentor
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The Remix Project
Creative Incubator
Guest Speaker
THe BS Behind BS
Ever wondered what would happen if you took someone with 7 years of organic brand building for retail, tech startups, hospitality, and even government through social media, SEO, content and creative. Then dropped them into a tech giant and let them learn growth marketing and more specifically paid marketing from some of the best in the business for 5 years. What if you didn’t stop there and added some agency and startup leadership experience that expands that skill set into lifecycle marketing, product marketing and sales?
It’s me. Hi. I’m the result. It’s me.
I’m a full-funnel, fairly well rounded growth marketing leader. I’ve independently managed ~$200M across a range of social and search platforms. And I’m particularly good at building full-funnel, end-to-end, omni-channel growth strategies that acquire customers and retain them to achieve measurable results.
Past Lives
I haven’t always been the coolest consultant you’ve ever worked with. In the before times, I worked at startups, agencies, incubators and tech giants.
Shopify
2016-2021
SaaS
Global performance marketing strategy and execution + Organic social media marketing strategy and execution
Shoelace
2021 - 2022
DTC Agency
Web and content marketing, SEO, lifecycle marketing, performance marketing, business development, partnerships, sales enablement and sales process
Carbon6
2022 - 2023
SaaS
Performance marketing, lifecycle marketing, product marketing, SEO, product integration
DMZ @ TMU
2014 - 2016
Startup Incubator
Marketing strategy & advising + Organic social media strategy and execution